TikTok HQ: Viral Rooftop Farm & Social Impact Content Studio
Social Media Meets Sustainability: Australia's Most Followed Urban Farm
Transform TikTok's Sydney HQ rooftop into a viral sensation while supplying the company cafeteria with fresh produce. Create a new model for corporate social responsibility that generates millions of views while producing real environmental impact.
Viral Impact Metrics
Project Overview
Located on TikTok's Sydney CBD headquarters rooftop, this revolutionary project combines cutting-edge urban agriculture with viral content creation. The 500 square meter space features hydroponic growing systems, automated irrigation, and professional content creation stations for TikTok's Australia team.
Every aspect of the farm's operations - from seed planting to harvest - becomes content for TikTok's sustainability channel. Employees participate in daily growing activities, creating authentic content that showcases corporate environmental responsibility while building community around food production.
Content Strategy Innovation
- •Time-lapse plant growth videos with trending audio tracks
- •Employee harvest challenges and cooking competitions
- •Behind-the-scenes corporate sustainability storytelling
- •Educational content on urban food systems and climate action
Current Phase: Team Assembly & Setup
Phase 1: Concept Development (Completed)
TikTok partnership agreement, rooftop assessment, content strategy design
Phase 2: Team Assembly (Current)
Recruiting viral content strategist, rooftop agriculture specialist, community manager
Phase 3: Installation & Launch (Planned)
Rooftop infrastructure, growing systems, content creation setup
Phase 4: Viral Growth & Scaling (Planned)
Content optimization, employee engagement programs, corporate partnerships
Project Leadership
Alex Wong
Content Strategy Lead
Luna Patel
Urban Agriculture Specialist
Jordan Martinez
Community Engagement
Investment Opportunity
Viral Content Strategy
Daily Content Creation
Employee-generated content showcasing daily farm activities, harvest moments, and sustainability wins
Growth Time-lapses
Professional time-lapse videos of plant growth cycles, set to trending music and sustainability messages
Corporate Storytelling
Behind-the-scenes corporate sustainability content showing authentic workplace environmental action